Coke Studio is the International Music Franchise which
includes live studio recording of music albums by famous known and emerging
artists. Since 2008 it has been the most watched television show in Pakistan. On
this show traditional music combines with classical, folk, Sufi, Qawwali, and
Ghazal music to hip hop, Bhangra, rock and pop music.
This show is identified for its multiculturalism in Pakistan
and various language songs are composed in every season of Coke Studio. The
concept for Coke Studio was introduced by the Coca Cola Company when they
arranged and sponsored a musical event in Brazil. This idea was then adopted by
Rohail Hayatt (Member of Pakistani renowned Band Vital Signs) and he planned to
launch this program at Pakistani Version of Coke Studio, Rohail Hayatt and his
wife worked tirelessly along with other team members in 2008 and Coke Studio
emerged as a successful platform among the television viewers and music lovers.
It embraced the Pakistani culture and received success in the first season of
Coke Studio. In the first season live audience were welcomed during the studio
sessions but after the first season live audience was excluded from the studio
recording and sessions for recording were done in packed studios where general
public was not allowed to see the recording restricting them as a digital
viewer only. After 5 successful years of Coke Studio Rohail Hayatt as a
producer was replaced by strings and after 2017 they also said goodbye to the
production of Coke Studio. Now Coke Studio is produced by Ali Hamza and Zohaib
Kazi.
 |
| Coke Studio has been great for Pakistani music |
Coke Studio Pakistan has achieved so much in terms of bringing new talent across the country and re introducing the genres of music like Sufi kalam and qawwali which grabbed attention to elders as well as the youth especially.
After the following success of Coke Studio in Pakistan it
grabbed attention across the borders as well and India also launched Coke
Studio under the banner of MTV and it also became successful in 2013.
The new Coke Studio season has introduced Coke Studio
explorer which focuses on the beauties, tourism places and depicts the culture
of Pakistan.
Written by: Asad Munir
No doubt coke studio is ats successful growth. You gave a wondrful insight of coke studio👌
ReplyDeleteHonestly though, the 10th season has been amazing so far
ReplyDeleteWe can indeed say that Coke Studio is also famous for the multicultural aspect, but there are still so many places in Pakistan rich and unique in their music still waiting to be discovered.
ReplyDeleteAs a musician belonging to one of such areas myself, I believe Coke Studio Pakistan is keep going to surprise the world in the coming years ahead.
Wow ! Too good!
ReplyDeleteInformative 👍🏻😊
ReplyDelete