Perhaps, one of the
biggest beneficiaries of the digital revolution has been the E-commerce
industry. Though companies like Amazon and eBay both launched in the mid-90s it
took years for them to become the E-commerce giants they are today because for
one thing, that many people simply didn’t have access to the internet back
then. However, in recent years, companies like Amazon, AliBaba, eBay aswell as
Daraz and OLX in Pakistan have relied heavily on digital marketing. In many
ways, digital marketing and E-commerce are two things that go hand in hand and
realizing the importance that digital marketing carries can be seen as one of
the primary reasons why all these companies are so successful today.
According to the
article Consumer Perceptions Regarding
E-Commerce Related Risks by Katherine Smith, the influence of e-commerce
will only grow in the coming years and its influence on both the market and the
mind of the consumer will greatly be felt.
Similarly, the idea of
online services and applications has also benefitted and greatly been
influenced by digital marketing. Services like Careem, Uber, Airbnb, GoLootlo!
and PayTm have similarly relied heavily on digital marketing to promote their
idea and services. And one added benefit they get through digital marketing is
that they can simply add a download button under an advertisement and if the
user is seeing that ad on his smartphone he can instantly download the
application.
No comments:
Post a Comment